Important aspects of lead nurturing campaigns
As a midway answer to these two answers, there was a third opinion about “Lead Qualification” that revealed a new aspect. Though many respondents might show interest in buying, there are very few who would really want to buy at that specific point in time. Though one can analyze all these through a specific method of experimentation there is no tool available from now on to measure or predict the same. Thus the sales department is under constant pressure to recognize and differentiate as who is a ready to buy respondent and who is just an anticipated respondent.
Bond of communication
Sending a clear message to the prospects that the organization has their welfare in mind and considers it as its priority by stating “How Can I help you” will go a long way in making them open up easily. Though it is not easy to please all the consumers all the time, it will definitely open up the channel of communication and bring in suggestions for new and better communication.
In short, for an organization looking to bring in or develop more leads, it needs to bring in a major shift in its style of working from marketing and only sales to problem detecting and problem-solving.